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This site repair.simmsfishing.com has the following on the web site, "Welcome to the Simms Repair and Warranty Center." Our analyzers noticed that the website also said " A printable mailing label is available to assist in returning your Simms product for evaluation." The Website also stated " This is not a prepaid label. If you do not have a printer simply write the repair number on the box and send the item to the address provided. This section also allows the user to check the status of a return throughout the evaluation and repair process. Please make note of the return authorization number and keep for quick access into the system." The website's header had Simms as the most important keyword. It was followed by fishing, fly fishing, and waders which isn't as highly ranked as Simms. The next words the site used was boots. sandals was also included but might not be seen by web crawlers.